Copyright © 2024

The work of Euromaidan Press is supported by the International Renaissance Foundation

When referencing our materials, please include an active hyperlink to the Euromaidan Press material and a maximum 500-character extract of the story. To reprint anything longer, written permission must be acquired from [email protected].

Privacy and Cookie Policies.

‘Chief beneficiary’ of Putin’s aggression in Ukraine and Syria is Moscow TV, new poll shows

Putin the TV Puppet Master (Image: Zina Saunders)
Putin the TV Puppet Master (Image: Zina Saunders)
‘Chief beneficiary’ of Putin’s aggression in Ukraine and Syria is Moscow TV, new poll shows
Edited by: A. N.

There have been innumerable surveys of Russian attitudes over the last decade, but most of them have been limited in their value by the fact that participants likely answered some of the most important questions by saying what they believed those behind the polls wanted to hear, Igor Yakovenko says.

Igor Yakovenko
Igor Yakovenko

But two polls, one taken in 2010 and a second just now by the Levada Center asking Russians to identify those things which give them the greatest satisfaction and joy do not suffer from that limitation, he continues; and they show that “a small revolution” has taken place in Russian preferences.

In the two years, Russians were asked to identify those things that gave them the most pleasure and joy. (They could identify more than one.) In 2010, 28 percent said watching television did; in 2018, 34 percent; in 2010, 33 percent said a good income; in 2018, 26 percent. In 2010, 17 percent said eating well; in 2018. 24 percent.

Most obviously, these results show that “watching television instead of receiving a good income is the essence of the mental revolution over the last years.
And thus the answer to the question – who has become the chief beneficiary of the occupation of Crimea, the war against Ukraine and Putin genocide of Syrians? – is television.

Among the losers in this list are “the Russian economy, business, the standard of living including the overwhelming majority of the so-called ‘elite,’ and civil society.” Among the “beneficiaries,” in addition to television, are “the siloviki and the defense sector.”

“It is possible,” Yakovenko says, “that the most important part of the mental consequences of Crimea is Ours are connected with the attitude of Russians toward work.” The share saying working at full capacity received 19 percent of the answers in 2010, putting it in fifth place, but only nine percent eight years later landing it in 21st.

“The growth in the love of Russians for television has even eclipsed sex.” Fifteen percent of Russians listed sex as a favorite activity in 2010, but only 12 percent did so in 2018. Consequently, “the expression ‘Russia is married to Putin’ is gradually losing the character of an ironic metaphor.”

Yakovenko sums up: “Television, having become the chief joy … has sharply reduced joy from getting good money, completely destroyed the view of work at full power as a satisfaction and reduced to a minimum the joy of sex.” TV may have helped Putin build power, but it is now getting in the way of his demographic and economic goals.

Read More:

Edited by: A. N.
You could close this page. Or you could join our community and help us produce more materials like this.  We keep our reporting open and accessible to everyone because we believe in the power of free information. This is why our small, cost-effective team depends on the support of readers like you to bring deliver timely news, quality analysis, and on-the-ground reports about Russia's war against Ukraine and Ukraine's struggle to build a democratic society. A little bit goes a long way: for as little as the cost of one cup of coffee a month, you can help build bridges between Ukraine and the rest of the world, plus become a co-creator and vote for topics we should cover next. Become a patron or see other ways to support. Become a Patron!

To suggest a correction or clarification, write to us here

You can also highlight the text and press Ctrl + Enter

Please leave your suggestions or corrections here

    Will the West continue to support Ukraine?
    • Know what moves the world.
    • Stay informed with Kompreno.
    • Get quality journalism from across Europe.
    Special discount
    for Euromaidan Press readers
    Euromaidan Press

    We are an independent media outlet that relies solely on advertising revenue to sustain itself. We do not endorse or promote any products or services for financial gain. Therefore, we kindly ask for your support by disabling your ad blocker. Your assistance helps us continue providing quality content. Thank you!

    Related Posts