The video went viral worldwide after it was published by In The Now – an English language social media channel owned by RT (Russia Today), which addresses international audiences. It has so far been seen 6,4 million times under the headline “FIGHTING MANSPREADING… WITH BLEACH!” and with the comment “This is a pretty extreme way to combat #manspreading.”

"Some say it’s all staged"
The video also tells that "some say it’s all staged," and social media users have indeed questioned its authenticity. The St. Petersburg-based online magazine Bumaga found and interviewed one of the men appearing in the recording, who said that he was paid for acting as a victim. So, if the video is fiction, and if In The Now even openly states this – what is then the purpose of promoting the story to international audiences? What is in it for a Russian state media outlet?Provoking a clash of extreme views
The key to a possible answer is found in the reactions the video has been able to spur. In the comments section on Facebook, users express outrage against the alleged feminist activist, often in strongly misogynic language, with this comment as the most popular, gathering by now more than 14,000 likes:
In other words, the video stages extreme feminist activism and manages to provoke extreme anti-feminist reactions.
Troll factory modus operandi
A central element in the modus operandi of the famous "troll factory" in St. Petersburg has been to promote not just one, but different and opposing extreme views. During the American Presidential election campaign in 2016, the goal of the operation was to sow discord in the political system and address divisive issues via groups and pages falsely claiming to represent US activists. Messaging was e.g. not only pro-Trump, but also protesting against Trump, all to drive in wedges.An investigation from 2017 by the independent Russian news outlet RBC found that "Russian trolls posing as Americans made payments to genuine activists in the US to help fund protest movements on socially divisive issues."
Echoing Russian state TV
The video and its reactions also echo negative messages about feminism, the MeToo movement and "political correctnessTrending Now

As the “manspreading” video shows, In The Now successfully brings elements of Russia’s ongoing disinformation campaign to large international audiences. The majority of those who are targeted will not suspect that what they see and share is, in fact, Russian state propaganda.
Further reading:
- Three things you should know about RT and Sputnik
- Whistleblower shares insights on workings of Russian state-controlled media
- KT – Kremlin Today
- ICYMI and In The Now: The Support Vessels of the RT Flagship
- Chief Editor: RT is like “a defense ministry”
- The Strategy and Tactics of the Pro-Kremlin Disinformation Campaign
- You won’t believe how RT brainwashes its population
- Komsomolskaya Pravda, Russia Today – leading outlets for anti-Semitic and anti-Israel propaganda, Israeli researchers say
- In the depths of disinformation: this is how RT propaganda works
- Fake Azov video tries to frame Ukraine prior to the Dutch referendum