Copyright © 2021

The work of Euromaidan Press is supported by the International Renaissance Foundation

When referencing our materials, please include an active hyperlink to the Euromaidan Press material and a maximum 500-character extract of the story. To reprint anything longer, written permission must be acquired from [email protected].

Privacy and Cookie Policies.

China importing Ukrainian vodka

China importing Ukrainian vodka

The international holding company Global Spirits is entering the Chinese market, the largest alcoholic beverage market in the East, with its Khortytsa brand of vodka, reports Espreso TV, July 7.

New distribution agreements for supplying the Chinese market were concluded in June this year. The company’s distribution partner in China is the Agronautic Co. Ltd.

“We see good prospects for expanding the distribution network in many provinces in China for the Khortytsa vodka , said Guo Ping Shan, a representative of the Agronautic Co. Ltd  distribution company in China. “The main consumer of imported vodka in China is 22 to 40 years old in a club or restaurant in the Hotel/Restaurant/ Café segment. Khortytsa offers this market an ideal combination of price and quality, which can help make it a key component on the cocktail drink menu at many known establishments.”

The alcoholic beverage market in China is characterized by a high level of consumer demand and the fastest market growth in the world. Additionally, the requirements for imported alcohol in the country are extraordinarily high. This is explained by intense competition and certain characteristics of Chinese consumers. For the Chinese, the consumption of alcohol is compared to national rituals. Attention is paid to all the characteristics of the product: quality, price, taste, design, and the ecological manufacturing standards. Compliance with organic standards of production has become a top concern for Chinese consumers recently. According to experts, this is why Khortytsa, which is the best-selling organic vodka in the world, has excellent prospects on the  Chinese market.

Translation: Anna Mostovych

Source: Espreso TV

You could close this page. Or you could join our community and help us produce more materials like this.  We keep our reporting open and accessible to everyone because we believe in the power of free information. This is why our small, cost-effective team depends on the support of readers like you to bring deliver timely news, quality analysis, and on-the-ground reports about Russia's war against Ukraine and Ukraine's struggle to build a democratic society. A little bit goes a long way: for as little as the cost of one cup of coffee a month, you can help build bridges between Ukraine and the rest of the world, plus become a co-creator and vote for topics we should cover next. Become a patron or see other ways to support. Become a Patron!

To suggest a correction or clarification, write to us here

You can also highlight the text and press Ctrl + Enter

Please leave your suggestions or corrections here

    Related Posts