The reports offer the most comprehensive analysis so far of Russia’s mounting efforts to influence U.S. politics through social media, which the researchers describe as a “propaganda war against American citizens.”
One of the reports was drafted by Oxford University’s Computational Propaganda Project and the network analysis firm Graphika. The other report was prepared by the social media research firm New Knowledge, Columbia University, and Canfield Research.
Attempts to manipulate Americans reportedly grew sharply in 2014 and every subsequent year, starting on Twitter and gradually spreading to YouTube, Instagram, and then Facebook.
#BigTech provided 'bare minimum' to help US Senate Russia investigation.
New analysis: Russia's #InformationWar on U.S. 2016 election:
— Defending Democracy (@DefendDemocracy) December 17, 2018
The reports also shed light on how Russia’s disinformation campaign used other online platforms such as Google+, Tumblr, and Pinterest as well as email accounts from Yahoo, Microsoft’s Hotmail service, and Google’s Gmail.
They detail how Russian operatives began tailoring their messages to U.S. voters based on geography, political interests, race, religion, and other characteristics.
Most of the analyzed posts published in the run-up to the 2016 presidential election supported Donald Trump.
The pages were primarily aimed at conservative and African American audiences. Together, they generated an estimated 39 million likes, 31 million shares, 5.4 million reactions, and 3.4 million comments.
The reports blame tech companies for their “belated and uncoordinated response” to Russia’s influence operations on their platforms.
Social media, they warn, pose a threat to democracy as platforms have become a “tool for social control manipulated by canny political consultants.“
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