Ukrainian bakery and café chain Lviv Croissants has opened its first store in Asia, launching operations in South Korea. The new location, situated in the I-Park The River complex in Seoul’s Gangdong District, marks the next step in the company’s growing international expansion, according to Inside Retail's report on 8 May.
In a statement, the company said,
“Panoramic windows, abundant natural light, comfortable furniture, and thoughtful design details create a stylish and welcoming space – this is Lviv Croissants in Seoul.”
Alongside its croissants, the Seoul location also offers new items exclusive to the Korean market.
“The menu features not only our iconic croissants, beloved in Ukraine and beyond, but also exclusive new items you can only taste here,” the company noted.
Reuters: Ukrainian businesses expand westward in Central Europe
Lviv Croissants emphasized the cultural importance of the launch, noting that although Lviv and Seoul are nearly 8,000 kilometers apart, a shared appreciation for the brand now connects Ukrainians and Koreans. The company also expressed pride in representing Ukraine internationally.
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