After visiting Eurovision, most EU citizens want to see Ukraine part of EU

Eurovision

Eurovision-2017 in Kyiv (screenshot from RFE/RL video) 

Analysis & Opinion

A poll conducted by the Institute of World Policy during the duration of the 2017 Eurovision Song Contest in Kyiv reveals that the majority of EU citizens who visited Ukraine for the contest now want to see Ukraine as a part of the European family even more. Additionally, 70% respondents said that Russia was responsible for the conflict between Russia and Ukraine.

It appears that Ukraine had made a good impression on Eurovision visitors, 54% of whom visited Ukraine for the first time. While the majority (24%) of the respondents of the poll, 59% of whom were from the EU and 41% – from non-EU countries, said that war was their primary association with the country before visiting, now most (32%) have the association “the hospitality, wonderful positive people.”

92% of the respondents said they would like to return to Ukraine, and 47% noted that their expectations for visiting the country were exceeded. Only 10 respondents, or 1%, were disappointed with their visit. The visitors were optimistic about the future of Ukraine’s membership in the EU, with 54% of the guests stating that Ukraine would join the EU within the next 5 years. 19% believe that Ukraine will join the EU in 10 years, and 6% – in 20 years. Only 1% don’t see Ukraine in the EU (20% couldn’t answer).

57% of respondents chose the geographic reason for explaining why Ukraine should be part of the EU – it’s part of Europe. 26% believe that EU membership will protect Ukraine from Russian aggression, and 18% believe there is no reason to deny membership to some countries while allowing it to others.

Corruption was the expected champion of the arguments of what stands in the way of Ukraine’s membership in the EU, with 45% of respondents saying Ukraine should first overcome it. The war between Ukraine and Russia came second at 34%. 27% of respondents believe Ukraine should get rid of the oligarchs first.

Among EU citizens, 42% said that they want to see Ukraine among the EU members states even more. 22% of the respondents want to see Ukraine in the EU “somehow more” after attending Eurovision, while the contest had no impact on the position of every fourth guest (24%). Only 1% don’t want to see Ukraine in the EU or “want less” after visiting the country for Eurovision.

The Eurovision guests were most impressed by the Ukrainian people (73%), entertainment infrastructure (46%), and culture (45%). On the other hand, respondents believe that Ukraine is considerably inferior compared to other European countries in such areas as transportation (26%), urban infrastructure, government, and knowledge of English (18% each).

Despite Russian attempts to portray the war in Donbas as an internal conflict, 70% of Eurovision guests identified it as a war between Russia and Ukraine, with only 4% answering that this was a civil war or internal conflict. 5% believe this is a war between Russia and the West. 19% didn’t know. 66% stated that Russia is responsible for inciting the conflict with Ukraine, and only 1% thought that Ukraine was responsible.

Overall, 1,060 Eurovision visitors were interviewed. 68% were male and 32% were female.

Source: Survey by Institute of World Policy

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  • Tony

    Perhaps Ukraine can fund more concerts/performances/tourism for EU citizens? It will take time and effort to cultivate the relationship so better start working on it in a methodological way.
    This is of course all for image boosting.

  • zorbatheturk

    It is better than PutinVision, which is the same as StalinVision.