Internet, not TV, now Moscow’s main propaganda channel for Baltic countries, Lithuanian expert says



Moscow now views the Internet as its primary propaganda channel in Estonia, Latvia and Lithuania because that medium reaches the young whereas Russian-language television to the extent that it has an impact at all affects primarily those of pension age, according to Jacek Jan Komar.

On the one hand, this shift reflects the fact that nearly a generation after the end of the Soviet power in the Baltic countries, those who rely on Russian language television are passing from the scene, while young people who prefer the Internet to television are becoming an ever larger part of the population in all three.

And on the other, it highlights the fact that Moscow has adopted a long-term strategy for increasing its influence in the Baltic countries rather than seeking any quick propaganda victories, a decision some may see as a victory for the Baltic governments but that others will recognize as a more serious long-term threat.

Russian propagandaIn an interview with Belarus’ Charter 97 portal, Komar says that some Lithuanians are celebrating a Russian decision to stop broadcasting a Russian-language news program as “a sign of Lithuania’s victory in the Kremlin’s undeclared information war against the Baltic countries.” But that is a mistake.

“In fact,” he says, “the popularity of this program is already long in the past; its main audience consisted of people of pension or immediately pre-pension age.” The costs of producing such a program were high, and the returns to Moscow quite low given that few younger people ever watched it.

The Russian propaganda poster says: "Tank tours over Europe. Diesel fuel is ours, the impressions are yours! Battalions depart in the order of forming" (Image:

The Russian propaganda meme says: “Tank tours over Europe. Diesel fuel is ours, the impressions are yours! Battalions depart in the order of forming” (Image:

After Moscow invaded Ukraine, it stepped up its propaganda efforts against the Baltic countries, and the Baltic governments responded in a variety of ways – from creating a Russian-language television program in Estonia to banning Russian television channels in Lithuania. But in an important respect, they missed the point of what Moscow is trying to do.

By taking such steps, the Baltic governments provided Moscow with the opportunity to claim, albeit without foundation, that the three were violating freedom of speech. That is very much part of the Russian information war against the Baltic states because Moscow in the very first instance wants to present the three to the West as unreliable countries.

Pro-Putin Internet propaganda meme

Pro-Putin Internet propaganda meme

“The Kremlin is trying not necessarily to show that the neighboring countries are taking a Russophobic position but rather that they have still not matured to democracy, human rights and freedom of speech. Appealing to the West, Moscow is not shy of accusing the Baltic countries of totalitarianism,” Komar says.

But even more, he suggests, the Baltic focus on television has caused some in those countries to ignore the dramatic increase in Moscow-sponsored activity on the Internet, activity that is far cheaper for the Russians to engage in and far more likely not only to reach the young but to spill over into the local language segments of the net and thus have a greater influence.

Edited by: A. N.

Dear readers! Since you’ ve made it to this point, we have a favor to ask. Russia’s hybrid war against Ukraine is ongoing, but major news agencies have gone away, which is why it's extra important to provide news about Ukraine in English. We are a small independent journalist team on a shoestring budget, have no political or state affiliation, and depend on our readers to keep going (using the chanсe - a big thank you to our generous supporters, we couldn't make it without you.)  If you like what you see, please help keep us online with a donation

Tags: , , , , , ,


  1. Avatar Forgotten Ghost says:

    Propaganda was legalised by the US for use against US citizens, at all times whether at peace or at war. That means that completely fabricated “stories” can be broadcast and reported as fact to the population, for any purpose. Since this bill was passed a few years ago, there has been an enormous increase in violent “events” that look rather like poor theatre, and many have huge holes in the narrative that strongly suggest they are fake. The press has been in the pocket of those in power since the late 19th century at least, with very few outlets being truly independent and dedicated to honest journalism. Now with the internet age, it is much easier for those that deceive to put up an anonymous page that looks like a “grass roots” source of information, while spewing lies. For the average person with no agenda other than to survive and do no harm to others, these are dark times indeed. While I absolutely despise Russian propaganda, it is at least much more transparent than the US variety, and less slimy in my opinion. It’s as if we were given a choice to swim with sharks, or nearly invisible poisonous jellyfish. Both will kill you, so where is our boat?