
Ukrainian becomes the language of business
The Ukrainian language was the language of culture in Ukraine by the late 1990s. However, Russian dominated the business environment after the dissolution of the USSR. The Russian 2022 invasion prompted businesses to switch to Ukrainian en masse. According to the analysts of work.ua – the main Ukrainian website for vacancy announcements – Russian language use by businesses declined threefold during 2022. As of October 2022, employers posted 84% of vacancies in Ukrainian and only 13% in Russian. The change is dramatic, given that eight years before, the situation was reverse: Ukrainian was used in 16%, and Russian in almost 80% of announcements.

Sociological polls confirm the job announcement insights
Sociologists noted the tendency to switch to Ukrainian in September 2022. Fresh data confirms it. The Kyiv International Institute of Sociology conducted a poll from 4 December to 27 December 2022. They found that the share of people mainly using Ukrainian “in daily life” in Ukraine rose from 49% to 58%, while Russian speakers declined from 26% to 15%, compared to 2017. Meanwhile, 24% said they were using both languages. Even more favorable for the Ukrainian language was the higher share of those speaking Ukrainian at home and at work – 62% at home and 68% at work – compared to 15% speaking Russian at home and 11% at work.

Independent verification of what language people really speak in Ukraine confirms polling results
But maybe the results of the poll are merely wishful thinking and a political statement against the Russian invasion, while in everyday life Russophonic Ukrainians still speak Russian, their customary language? While this phenomenon can explain a small percentage of the shift, the tendency towards Ukrainization is much more profound, sociologist Volodymyr Kulyk contends. He notes that a proxy indicator for what language people really prefer to speak is the language that they select for the interview. In the 1990s, when sociologists used this method for the first time, 55% of Ukrainian citizens chose Russian as the language for the interview, while 45% chose Ukrainian – an obvious consequence of the Soviet policy of Russification. In 2022, the balance changed: 87% of the respondents chose Ukrainian. The balance was high in favor of Ukrainian -- 74% -- even in Russophonic south and east.“Moreover, even among those respondents who admitted that they speak only or mostly Russian in everyday life, 28% made an effort and chose to speak Ukrainian during the interview, and another 21% spoke both languages,” sociologist Volodymyr Kulyk, who worked on the questionnaire, notes.This indicates that the Ukrainian language has become not only the language of culture and the language of the state but also a language of prestige.
“In more or less formal communication (even by phone), the vast majority already understand the need to speak Ukrainian. And this is the biggest and most important change in the language situation, which, I assume, was caused primarily by Russian bloody aggression,” Kulyk further notes.
Other indicators confirming the shift toward speaking Ukrainian
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“Work has finally ceased to be a place where Ukrainian-speaking people were forced to speak Russian in whole or in part, satisfying the wishes of managers and clients, or inertial ideas about how to speak,” Kulyk writes, explaining that Soviet culture of the Russian language as the lingua franca spoken at work is no more relevant for Ukraine.The strong shift towards Ukrainian was also noted among internet users. The share of those using Ukrainian exclusively or most frequently rose to 52%, while those using Russian declined to a mere 6%. Still, 38% are using both languages on the internet.


Russia’s war is speeding up the Ukrainization of Ukraine
Share of citizens for whom Ukrainian is the native language, according to the 2001 census
Read also: A short guide to the linguicide of the Ukrainian language | Infographics
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