An example of disinformation is a recent article titled Short Digest of the Roots of Ukrainian Crisis from 1654 to present that was published by The Washington Times, a major US newspaper in Washington DC. The article is a type known as “sponsored content” because it is essentially paid advertising by the author (in view of its misleading content, it would be irresponsible to provide a link, but here’s a screenshot).
The article mimics journalistic content. A reader can easily overlook the “SPONSORED” flag at the upper left, especially as the content itself is titled “ANALYSIS/OPINION.”
To the casual reader the overall appearance of the article lends credibility because it looks like news content, which, of course, is the objective.
This “sponsored content” in the guise of analysis/opinion appeared in a reputable Western media outlet. It is, nevertheless, disinformation.
If there is any doubt about the power of “sponsored content” to influence perceptions, here is a screenshot of what The Washington Times says about the power of its “advocacy advertising” (the term in its media kit for “sponsored content”).
In the age of fake news, Western media needs to address disinformation not just through conscientious, accurate reporting but also by not enabling channels of disinformation that purposely lie and mislead, just as it does not knowingly promote advertising that makes false claims about commercial products.
Otherwise, reputable media outlets--such as The Washington Times—become the unwitting agents of disinformation.
For two excellent books on the real history of Ukraine, read the classic reference, A History of Ukraine: The Land and Its People, by Paul Robert Magocsi, and The Gates of Europe: A History of Ukraine, by Serhii Plokhy.
An excellent source on exposing disinformation is Stopfake.org