- Many Russians in the 90s and the 2000s really did not fit into the transitional market economy, and they were genuinely nostalgic for Soviet times, which gave them a guaranteed job, social security, albeit of low quality, an income – in other words, a guaranteed social package that did not depend on personal efforts, abilities or achievements.
- The current government, despite its aggressive attempts to regiment society, does not offer a model for the future. Current Russian ideology is remarkable for its lack specific content. Ideologically loaded concepts like "the Russian world", "Russian civilization", "the special destiny of Russia" lack specific content. This has resulted in the old Soviet myth of the "bright future" being replaced by an idealized past which centers on a certain romanticized image of the Soviet Union.
- Against this backdrop there were and still are ideologues and proponents of a return to "the bright past," not only working at newspapers such as "Zavtra," but also in think tanks close to the Kremlin. The Head of the Center for Research of Society in Crisis, Sergey Kara-Murza has worked over the past few decades to show that the phenomenon of "Soviet man" is consistent with a deep Russian cultural code, and that the words "Soviet" and "Russian" are virtually synonymous.

- The Russian authorities have for many years worked diligently to idealize certain features and elements of the Soviet system in order to exploit the images of the past which serve to strengthen the authoritarian political system and justify the growing ambitions of Vladimir Putin personally. For example: rehabilitation of Stalin and the repression he inspired; the cult of so-called "Chekism" (the NKVD-KGB) and promotion of a romanticized image of intelligence operatives and the justification of any of their methods, however cruel; the constant search for external and internal enemies. We are witnessing a revival of the key characteristics of Soviet mentality, all except communist ideology.

Authoritarian regimes rely on the passivity of the civil population, while totalitarian regimes – on its mobilization.
However, this propaganda strategy has a downside.



