The totalitarian leader just like the witch doctor is able to give comfort and eliminate fears “again by the same mystical path, above all by the elimination of an impure force on which all attacks depend. Such mystical comfort is best of all demonstrated by contemporary Russian propaganda.” That propaganda creates “the image of the horrific enemy who with the help of magic is capable of calling forth ‘color revolutions’ in any country but then comforts its audience by showing that it is not difficult to convert this enemy into ‘nuclear ash’ (somehow without a return threat to one’s own country).” Indeed, Pain argues, statements by Russian military experts about the use of nuclear weapons “recall the incantations of shamans” more than any other kind of analysis. Nonetheless, they can help consolidate Russian society around Putin, although such “negative consolidation” is something that is very narrow and likely short-lived. “For positive consolidation,” one would need goals that elevated people rather than drove them back to atavistic positions, but there are no such goals on offer or even currently available in Russia, Pain says.According to Pain, “the witch doctor and the leader use similar mechanisms of subordinating the masses to themselves, appealing not to the reason of the latter but to the emotions of a pre-cultural stratum and above all to fears and phobias.” That is exactly what Putin is doing now.
As Pain notes, “classical totalitarian regimes guaranteed social support for themselves by advancing global goals: ‘world revolutions,’ ‘the thousand-year Reich,’ the universal Islamic khalifate,’ and so on.” But Putin’s Russia is “positioning itself as an outsider, fighting not ‘for’ anything, but only ‘against.’” Maintaining this is a problem given that the enemies or obstacles keep changing, Pain says, although promoting the idea is “one of the simplest tasks for propaganda.” But when the country can’t attack others or cannot achieve economic growth and when the leader doesn’t offer anything else, his backing will fall.Internationally, Russians now know who their enemies are but not their friends. Economically, they are in the position of someone who is happy only when his neighbor’s cow dies. And culturally, they are told they should come out in defense of traditional values. But there is the problem: most Russians may protest the new but no longer support the old.
“Historically,” he says, “all processes are accelerating, and as a result, the lifetime of mobilizational regimes is now measured not in decades but in years.”The magic of the leader like the magic of the witch doctors around him allows for the manipulation of public opinion for a time. “For the time being, it guarantees the self-preservation of power but this magic is not total or firm.” Indeed, “the current ‘incomplete (and perhaps unachievable) totalitarianism’” is closer to its end than its beginning.