Independent businesses selling through M.Video, Russia’s largest electronics chain, waited months to receive customer payments for goods already sold. One seller received it only after filing a formal demand that usually precedes a lawsuit, according to a Vedomosti report.
The sellers are independent businesses using M.Video’s website as their storefront. Under M.Video’s seller contract, a customer buys from the independent business while M.Video collects the payment as the seller’s agent.
The business pays M.Video a commission for listing the product and handling payment and delivery. Until M.Video transfers the proceeds, the seller has already handed over the product but has not received the money from the sale.
Some sellers turn to legal demands
Sellers said payments for goods sold in May and June were still missing in August. One sent M.Video a formal demand on 13 August, giving the company five days to pay and waiving interest. The money arrived on 18 August.
Another business said its demand went unanswered, while its assigned manager stopped responding. It continued shipping orders until mid-July because M.Video had promised to transfer payment for its May sales.
Similar complaints had already surfaced two months earlier. M.Video told ABN that transfers were regular, but rapid growth sometimes required additional checks before funds could be released. The same report cited a business that had waited 24 working days after approving its sales statement; its previous transfer had also arrived late.
Independent sellers are taking a larger role in M.Video’s business. M.Video’s annual results show that products from these sellers accounted for one in every ten orders in 2025. According to its half-year marketplace update, turnover from these businesses quadrupled year-on-year as M.Video expanded beyond electronics. The number of products listed grew nearly sixfold.
The shift follows heavy losses in M.Video’s store-based business. M.Video’s annual results show that it lost about 64 billion rubles (about $770 million)—nearly one-fifth of its annual revenue. The chain closed hundreds of underperforming stores and opened only 11.
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