As of 2025, Ukrainian-language music accounts for 57% of music consumption in Ukraine, according to the Ministry of Culture citing research from music label pomitni titled "Music has power."
This marks a significant shift from the pre-February 24, 2022 period, when Ukrainian-language content represented just 33%.
The study found that 79% of Ukrainians continue to listen to music in English, while 12% listen to Russian-language tracks—primarily older songs by Ukrainian artists—and 16% listen to music in other languages.
Ukrainian artists have gained prominence on streaming platforms including YouTube, Spotify, and YouTube Music. Even among those who consume Russian-language music, the tracks are predominantly performed by Ukrainian artists.
The research, conducted by Ruban Litvinova Social Impact Advisory and Dive and Discovery Research, examined the broader impact of Ukrainian music on society. The findings revealed that 86% of Ukrainians believe supporting Ukrainian music strengthens national unity. For 66% of respondents, it reinforces pride in their country and sense of personal identity, while 64% said Ukrainian music helps them feel connected to the language, culture, and people around them.
Among respondents who did not grow up speaking Ukrainian, 80% reported that music aids their language transition.
According to Suspilne Culture, the survey ran from July through August 2025 and included 1,800 listeners in Ukraine and 453 Ukrainians abroad, aged 16 to 60.
Data compiled by pomitni in partnership with streaming service NUAM provides a snapshot of Ukraine's music industry. As of October 2025, Ukraine has 15,837 artists, of whom 8,151 released at least one single during the year. Throughout 2025, Ukrainian artists released 67,837 tracks, averaging 6,300 new releases per month.
However, the research also highlighted challenges in the industry. Of the 27,155 tracks released during the first four months of 2025, only 20% of Ukrainian artists accumulated more than 243 million streams on Spotify per month. The remaining 79.7% failed to reach even 1,000 listens due to lack of promotion.
