At first, the Russian propagandistic state-owned TV channel Rossiya-1 announced a teleconference between the people of Ukraine and Russia. The show called “We Need to Talk” was to be aired jointly with the Ukrainian TV channel NewsOne.
The news quickly stirred up outraged discussions within Ukrainian society and protests near the NewsOne building were planned. On the next day, NewsOne canceled the show, citing physical abuse threats to the channel’s journalists and their relatives. It was crystal clear from the beginning that such a joint TV show with Rossiya-1 did not go in line with Ukrainian legislation. So the whole incident appears to be a pre-planned provocation made to fake pressure on the freedom of speech in Ukraine and to promote the political force standing behind with an image of a victim. However, it also stressed the fact that Ukraine's legislation has little opportunity to prevent such propaganda provocations, which makes future street protests against similar cases inevitable.

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The failed attempt to "talk"
On Sunday, 7 July, a video was published in which the Russian top propagandist Dmitriy Kiselev announced a TV conference between Ukraine and Russia called “We Need to Talk.” It was the same Dmitriy Kiselev whose fakes about Ukraine were so absurd, that he himself turned into a protagonist of multiple memes and jokes in Ukraine. Also, it was the same Rossiya-1 which together with other Russian nationwide channels spread propaganda and disinformation on the situation in Donbas, the MH17 crash, and many other topics.
“How was possible to organize a TV show with the aggressor country after five years of war with it?” people asked.From the point of view of an ordinary Ukrainian, this might just look outrageous, though Ukraine’s legislation in this regard is unambiguous. Rossiya-1 has been put on the list of the Russian channels banned in Ukraine back in 2014, from the beginning of the de-facto war. In that period, Ukrainian legislation on media was amended. It now foresees that international TV programs which come not from the EU or the countries which ratified the European Convention on Transfrontier Television can be re-broadcast in Ukraine only if their content corresponds to Ukrainian legislation and to the Convention.
NewsOne’s management could not have been unaware of all that, so why had they managed to venture into preparing such a TV show?
“In my opinion, it was a well-rehearsed performance. Every outcome of it would be beneficial for the aggressor country and would lead to aggravation. Now the channel complains about the oppression of freedom of speech in Ukraine,” Oleksandr Burmahin told to Euromaidan Press.Mr. Burmahin is a media lawyer and executive director of the Human Rights Platform NGO. According to him, the Opposition Platform for Life can now use the incident for its PR campaign before the upcoming voting. And Russia would benefit from the announcement of the TV conference in either case, no matter whether the show would take place or not. Either it would accuse Ukraine of attacking the freedom of speech as it does now, or the actual show would finally take place. Another Russia's point is testing the reaction of the Ukrainian state institutions. Even though the teleconference was canceled, a protest in front of the NewsOne’s building did take place. The protesters demanded the revocation of broadcast licenses of TV channels NewsOne and 112. Mr. Burmahin points out that when the laws and the courts do not work in the country, street protests are unavoidable, as the TV show partnered with the aggressor country is too provocative for Ukrainian society.
"We experienced long-term inactivity of our government bodies and regulators in this field during the annexation of Crimea in 2014. Russia had seized most of the local population without a single shot using a variety of information tools long before the military invasion," the expert says.Russia could obviously predict the protests when it prepared the teleconference.
Law enforcers suggest convening NSDC council

“Ukraine is now in the state of hybrid war in which media are used as weapons. However, on the legislative level, no civilized mechanism exists to counteract it,” explains Burmahin.In his opinion, during five years of war, Ukraine issued only two good documents on information security. In 2016-2017, the NSDC approved a Strategy on Cyber Security and the Doctrine on Information Security. The next move would have been to establish working groups for developing particular mechanisms. However, there has been no progress on the issue by now. As well, there are no civilized rules of the regulation of the Internet in the country.
“To work on the corresponding legislation, we need to deal with subtle matters, to balance many details, like information, private life, cybersecurity etc. We need to have a microscope, but the government uses an ax,” says Oleksandr Burmahin. As an example, he mentions the bill #6688 which can give the SBU total control over the Internet.Media experts explain the lack of progress in the area of media regulation in Ukraine by the unprofessionalism of the deputy corps since the members of the Parliament don’t share the understanding of the issue's complexity.
The role of the media regulator

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