The international holding company Global Spirits is entering the Chinese market, the largest alcoholic beverage market in the East, with its Khortytsa brand of vodka, reports Espreso TV, July 7.
New distribution agreements for supplying the Chinese market were concluded in June this year. The company’s distribution partner in China is the Agronautic Co. Ltd.
“We see good prospects for expanding the distribution network in many provinces in China for the Khortytsa vodka , said Guo Ping Shan, a representative of the Agronautic Co. Ltd distribution company in China. “The main consumer of imported vodka in China is 22 to 40 years old in a club or restaurant in the Hotel/Restaurant/ Café segment. Khortytsa offers this market an ideal combination of price and quality, which can help make it a key component on the cocktail drink menu at many known establishments.”
The alcoholic beverage market in China is characterized by a high level of consumer demand and the fastest market growth in the world. Additionally, the requirements for imported alcohol in the country are extraordinarily high. This is explained by intense competition and certain characteristics of Chinese consumers. For the Chinese, the consumption of alcohol is compared to national rituals. Attention is paid to all the characteristics of the product: quality, price, taste, design, and the ecological manufacturing standards. Compliance with organic standards of production has become a top concern for Chinese consumers recently. According to experts, this is why Khortytsa, which is the best-selling organic vodka in the world, has excellent prospects on the Chinese market.
Translation: Anna Mostovych
Source: Espreso TV